SimpleSeed is a platform that connects brands and influencers, enabling campaign management and content monetization. It provides brands with tools to efficiently run global influencer marketing, while giving creators opportunities to turn their activities into revenue. In this project, we carried out a comprehensive renewal of both the branding and the app to support the service’s next stage of growth.

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The core objective of the renewal was to elevate the perceived value of influencers and refine the tone and manner so the service could accommodate luxury brands. The branding was redesigned to strengthen trust and visual consistency, while the app was restructured to highlight and improve the experience of monetization for influencers through refined UI and UX.

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In particular, the app renewal focused on making the user flow more intuitive, optimizing the usability of long campaign timelines, and improving the emotional experience of both earning revenue and handling campaign rejection. A key goal was to design an experience that allows creators to feel confident that SimpleSeed can be a platform where sustainable monetization is genuinely achievable.