Seoul Beauty Club is a subscription-based commerce service targeting women in their 30s and 40s in the U.S., where an AI-powered curation agent recommends K-beauty products and provides daily consultations for skincare concerns.

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I led the planning and design of the landing page to increase CTA click-through rates during the initial user acquisition phase. The page was designed to build both trust and interest. Popular products were presented in a clear, list-based format to capture immediate attention, while sections introducing the brand philosophy and service experience were interwoven with refined visuals to create a cohesive storytelling flow.

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Through this approach, the landing page was structured to help first-time visitors quickly understand the service while sparking curiosity, ultimately guiding them toward CTA engagement.