Ownsil is a teaware brand that approaches the organic flower tea industry through eco-friendly material–driven design. Through this, it explores a sustainable tea culture that considers the Earth’s ecosystem. The name “Ownsil” is a combination of own (belonging to oneself) and sil (space), meaning “a quiet, personal space where nature resides.” With respect for the planet, we propose a new balance in everyday life through tea, objects, and space—crafted with eco-friendly materials and sustainable practices.

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Starting with the rebranding of Ownsil, we developed the brand identity and designed the logo. We also planned and produced content that effectively expresses the brand and its products. Based on this content, we designed content pages and product detail pages to deliver the brand experience clearly within the website. In addition, we carried out a full redesign of the brand’s e-commerce platform to provide a more refined and seamless shopping experience.