KakaoBank Instagram is a channel that makes finance feel easier and closer, translating the brand’s various services and benefits into everyday content. To enhance the consistency and quality of KakaoBank’s Instagram content, I developed an SNS content design guide. I first established a Foundation System that could be applied across KakaoBank’s content, then categorized the content by type and designed a content design system tailored to each category. I also defined representative image types that could be used across the content and built category-specific visual guides through AI-generated imagery.

KakaoBank Instagram is a channel that makes finance feel easier and closer, translating the brand’s various services and benefits into everyday content. To enhance the consistency and quality of KakaoBank’s Instagram content, I developed an SNS content design guide. I first established a Foundation System that could be applied across KakaoBank’s content, then categorized the content by type and designed a content design system tailored to each category. I also defined representative image types that could be used across the content and built category-specific visual guides through AI-generated imagery.