JIKJIN Corporation began its journey under the former name WE-AR, growing into Korea’s leading XR content production company and creative studio. Throughout this period, the company pursued aggressive business expansion, launching a diverse range of brands and services across different categories, including Studio NX, Fancy Kids Town, Too Much Tax, and SimpleSeed.

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Through these experiences, JIKJIN Corporation has evolved beyond a technology-driven creative studio into a company that conceives, builds, and scales brands across multiple industries and markets. The goal of this rebranding was to clearly articulate this evolved identity and to establish JIKJIN not as a production house, but as a distinctive corporate brand builder.

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The new name, “JIKJIN,” symbolizes the company’s attitude of boldly entering new markets and moving forward with unwavering focus once a direction is set. Centered on this philosophy, the rebranding project aimed to redefine JIKJIN Corporation’s approach to growth and its corporate energy through a clear, consistent, and intuitive brand language.